AudienceView Acquires Vendini, Pair Serve Some 8,000 Venues
AudienceView, long a leader in e-commerce software powering events, has acquired Vendini, a leading ticketing and box office management company. The acquisition, which came on terms that have not been disclosed at this time, brings together a combined $3 billion in annual transactions between the two companies, which serve 8,000 venues globally issuing an estimated 100 million tickets every year.
AudienceView, based in Ontario, announced the transaction via press release on Wednesday afternoon. The company has been growing through acquisition in recent years, adding Vendini to its holdings following its purchase of OvationTix, TheaterMania and WhatsOnStage in 2017.
“With AudienceView, OvationTix, TheaterMania and WhatsOnStage, we have been able to help live events organizations successfully achieve their individual missions and business goals by increasing revenue, enabling efficiencies, engaging audiences and attracting new attendees for our customers,” said Mark Fowlie, CEO of AudienceView in the release. “Vendini has successfully built a similarly unique value proposition. Our ability to bring these innovative solutions together will provide a significant boost in value through incremental offerings for providers of all types of live entertainment.”
Vendini has also grown through acquisition through its life prior to its being acquired this week. According to Billboard, Vendini bought in Ticketing in 2014 and Boxxo in September of last year. Its largest acquisition was its purchase of Crowdtorch and subsidiaries LaughStub, ElectroStub and TuneStub back in 2015.
The combined companies will continue to offer its enterprise SAAS systems for large-scale customers while offering easy software solutions combining ticketing, fundraising, CRM, marketing and logistics throughout the market. Consumer brands in place will “act as event discovery and distribution tools to help increase ticket sales,” per the release.
“I’m thrilled this combination will allow us to continue to grow in our key markets, provide additional strategic support to existing clients and ensure their success over the long term,” said Mark Tacchi, founder and CEO of Vendini. “The opportunity was too unique and powerful to pass up.”
AQ Technology Partners and Perkins Coie LLP served as transaction advisers to AudienceView. Canaccord Genuity and Hanson Bridgett LLP served as transaction advisers to Vendini.