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International NFL Games Are Hot-Sellers As League Expands Fanbase
FootballNFLWorld
August 23, 2019
Olivia Perreault 0
The National Football League is bringing teams to even more countries across the globe this year, causing international sales to grow.
According to StubHub, NFL international game ticket sales jumped 55 percent compared to last year. Additionally, fans in other countries are purchasing more tickets in the U.S.; international buyer sales are up 19 percent from 2018, with a demand in Canada, Mexico, Australia, the UK, and Germany.
This season, four games will be played in London – two at the new Tottenham Hotspur Stadium and two at Wembley Stadium – with the Chicago Bears and Oakland Raiders’ game proving to be a hot-seller. Additionally, one game will take place at Mexico’s Estadio Azteca between the Kansas City Chiefs and Los Angeles Chargers.
“When the NFL first started the international series there were a lot of questions around whether there would be demand for American football in Europe, in Asia, in Mexico and elsewhere,” Akshay Khanna, general manager of NFL for StubHub, told Reuters. “It was viewed as such a domestic sport but the NFL has done a phenomenal job of growing its fan base.”
Earlier this year, there were talks about whether or not the NFL would offer a London season ticket with eight games up-for-grabs to help expand the NFL platform abroad. The ticket, if approved, would offer eight regular-season games and would feature different teams, aside from the Jacksonville Jaguars, which would play two games at the onset.
To date, 24 NFL games have been played in London, and UK Minister for Sport Tracey Crouch said they’re “delighted” to have four games in the UK this year.
“The league brings an incredible Super Bowl-style atmosphere to the UK, with fans sporting jerseys from a range of NFL teams packing out Wembley this autumn in record numbers,” Crouch said.
Check out a list of NFL games abroad this year below:
October 6 — Chicago Bears v. Oakland Raiders @ Tottenham Hotspur Stadium, London
October 13 — Carolina Panthers v. Tampa Bay Buccaneers @ Tottenham Hotspur Stadium, London
October 27 — Cincinnati Bengals v. Los Angeles Rams @ Wembley Stadium, London
November 3 — Houston Texans v. Jacksonville Jaguars @ Wembley Stadium, London
November 18 — Kansas City Chiefs v. Los Angeles Chargers @ Estadio Azteca, Mexico
International NFL Games Are Hot-Sellers As League Expands Fanbase